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If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing

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The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules

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Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln

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