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1. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
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2. 
Cover image for The consistent consumer : predicting future behavior through lasting values
The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
like Baby Boomers, Generation X, and the Millenials. But The Consistent Customer says values are much
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3. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Trillion-dollar moms : marketing to a new generation of mothers / Bailey, Maria T.
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