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1. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast
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2. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
the evaluation phase -- 1.06. Grab ideas and run with them -- 1.07. Avoid idea killers and think
Available: Copies:
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