communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

and experiences, and public relations -- Managing digital communications: online, social media, and

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing