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1.

Cover image for Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Marque de commerce.

Available: Copies:

2.

Cover image for Marks of excellence : the history and taxonomy of trademarks

Marks of excellence : the history and taxonomy of trademarks

by

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Marques de commerce -- Histoire.

Available: Copies:

3.

Cover image for Marketing aesthetics : the strategic management of brands, identity, and image

Marketing aesthetics : the strategic management of brands, identity, and image

by

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Marques de commerce.

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