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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2
Available: Copies:
2. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
3. 
Cover image for About looking
About looking
About looking
by 
Berger, John.
Format: 
Books
Publication Date 
2009
Excerpt: 
Meaning (Psychology)
Available: Copies:
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