Marketing research : within a changing information environment

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGDBN	1:GEN-BOOK	000014036	658.83 HAI	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014195	658.83 HAI	2	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014273	658.83 HAI	3	Searching... Unknown

Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

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