Search Results for Public relations -- Management.

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

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Integrated organisational communication

Barker, Rachel, 1958-

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Format:

Books

Publication Date

2013

Excerpt:

Communication in management.

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Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Interior decoration firms -- United States -- Management.

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

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Business management for entrepreneurs

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2011

Excerpt:

Business management for entrepreneurs / Nieuwenhuizen, C. (Cecile)

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

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Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

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10.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Corporations -- Public relations.

Available: Copies:

11.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

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