Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri, author.

Interactive narratives and transmedia storytelling : creating immersive stories across new media

Video game storytelling : what every developer needs to know about narrative techniques / Skolnick

-- Storytelling and prototyping - creating ways for others to engage with your future stories -- Assessing

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

! ; Serialized storytelling ; Beginning, middle & ending(s) ; Time is different in video games ; The "slay the

platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in

-- Creative and expressive play -- Character development -- Storytelling -- Creating the user experience

writing copy for brands and worked examples that cover writing for digital, brand storytelling and

voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on

Storytelling -- Psychological aspects.

-to-noise ratio -- Similarity -- Stickiness -- Storytelling -- Structural forms -- Symmetry -- Threat detection