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1. 
Cover image for Operations management : a value-driven approach
by 
Melnyk, Steven A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Operations management : a value-driven approach / Melnyk, Steven A.
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by 
Myers, Abbey-Jessica.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value
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4. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
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6. 
Cover image for Logistics and supply chain management : creating value-adding networks
by 
Christopher, Martin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Logistics and supply chain management : creating value-adding networks / Christopher, Martin.
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7. 
Cover image for Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D
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8. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
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by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
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10. 
Cover image for Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the
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11. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an
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12. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
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