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by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available: Copies:
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
by 
Adam and Charles Black (Firm)
Format: 
Books
Publication Date 
2006
Excerpt: 
, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A
Available: Copies:
10. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising copy.
Available: Copies:
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
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