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Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-

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The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Bouwer, Franscoe Carel.

Format:

Manuscript

Publication Date

2016

Excerpt:

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in

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How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

in the corporate world? : a collective case study on South African perspectives / Pieterse, Josslyn.

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Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

: case study in the South African context / Botha, Carmen.

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Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

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Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Rodriques, Shannon.

Format:

Manuscript

Publication Date

2015

Excerpt:

pride and the nation brand : a case study / Rodriques, Shannon.

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Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

continues to provide equal focus on theory and practice with all new case studies and examples from brands

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Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

, Machine Learning and Artificial Intelligence. Including new international case studies and up

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Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

professionals and case study examples from a range of brands including Nielsen and the Met Office, it also

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10.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

, offering case studies and examples, presenting recommendations, and offering questions for further

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11.

Visual research : an introduction to research methods in graphic design

Bestley, Russell, author.

Format:

Books

Publication Date

2022

Excerpt:

differently -- Design and education -- Analysis to synthesis -- Case study 01: delugional games -- Case study

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12.

Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

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