A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Social media and best practice : the consumer-brand relationship