strategy: Creating value for target customers -- Products, services, and brands: Building customer value

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

Leveraging customer service to build brand equity / Withers, Neil Ian.

Can FNB's recent success in customer service be applied in Vodacom South Africa? / Oberholzer

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

Customer services -- Case studies.

-- Organizational Buying Behavior -- Customer Relationship Management Strategies for Business Markets -- Segmenting

Fundamentals of selling : customers for life through service / Futrell, Charles.