Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

Principles of strategic thinking : reading pack.

Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models