Search Results for Mass media -- Research.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

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The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Research -- Methodology.

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Communication research : techniques, methods and applications

Du Plooy, Gertruida M.

Format:

Books

Publication Date

2009

Excerpt:

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

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Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A

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Channels of discourse, reassembled : television and contemporary criticism

Allen, Robert Clyde, 1950-

Table of contents http://www.gbv.de/dms/bowker/toc/9780807843741.pdf

Format:

Books

Publication Date

1992

Excerpt:

media research have failed to treat satisfactorily, including its seriality, mass production, and

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