Summary

A fascinating look at David Beckham, a truly iconic brand of our times. > • David Beckham is the most talked about, featured sportsman in the world today. > • Book published to coincide with start of Euro 2004 football tournament - huge interest and coverage in Beckham and England team. > • This is the first book to analyse the Beckham brand, and will provide a new perspective on this celebrity. > • Wide media review and coverage guaranteed on publication. > • A book that cuts across categories - sport, business, culture.