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00000IIE

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

Available: Copies:

Graphic design school : the principles and practices of graphic design

Dabner, David.

Format:

Books

Publication Date

2010

Excerpt:

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand

Available: Copies:

Typography workbook : a real-world guide to using type in graphic design

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

branding -- Publications: newspapers, magazines, and newsletters -- Packaging -- Appendixes. Index of

Available: Copies:

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

Pictures on a page : photo-journalism, graphics and picture editing

Evans, Harold.

Format:

Books

Publication Date

1978

Excerpt:

Newspaper layout and typography.

Available: Copies:

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