Search Results for Radio.

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Cover image for Writers' & artists' yearbook 2007 : a directory for writers, artists, playwrights, writers for film, radio and television, designers, illustrators and photographers.

Writers' & artists' yearbook 2007 : a directory for writers, artists, playwrights, writers for film, radio and television, designers, illustrators and photographers.

Format:

Books

Publication Date

2007 2006

Excerpt:

, radio and television, designers, illustrators and photographers.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

Available: Copies:

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

Available: Copies:

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available: Copies:

The origin of brands : how product evolution creates endless possibilities for new brands

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great

Available: Copies:

Clio awards 2000.

Clio Enterprises.

Format:

Books

Publication Date

2001

Excerpt:

Radio advertising -- Awards.

Available: Copies:

10.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

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