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1. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
Available: Copies:
2. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
4. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
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