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1. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2011
Excerpt: 
2
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2. 
Cover image for Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
2
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3. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
2
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4. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 2. External and Customer Analysis -- Ch. 3. Competitor Analysis -- Ch. 4. Market/Submarket
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6. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
2
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7. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
2
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by 
Aaker, David A.
Format: 
Books
Publication Date 
2002
Excerpt: 
2
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10. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
2
Available: Copies:
12. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2
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