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1. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2011
Excerpt: 
4
Available: Copies:
2. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
4
Available: Copies:
3. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 2. External and Customer Analysis -- Ch. 3. Competitor Analysis -- Ch. 4. Market/Submarket
Available: Copies:
5. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
4
Available: Copies:
6. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
4
Available: Copies:
8. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship
Available: Copies: