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1. 
Cover image for Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Building strong brands / Aaker, David A.
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by 
Aaker, David A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Building strong brands Aaker, David A.
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3. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2008
Excerpt: 
, Synergy and Strategic Philosophies -- Ch. 8. Alternative Value Propositions -- Ch. 9. Building and
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5. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
: lessons in building brands -- 7. Building brands: The role of sponsorship -- 8. Building brands: the role
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6. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
What Is Brand Equity? -- The Ivory Story -- The Role of Brands -- Brand-Building Neglect -- The
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