by
Aaker, David A.
Format:
Books
Publication Date
2008
Excerpt:
th Edition" remains the most authoritative guide to creating business strategies that will be
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Format:
Books
Publication Date
2004
Excerpt:
current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger
by
Aaker, David A.
Format:
Books
Publication Date
1995
Excerpt:
literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's
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