4 Results Found Subscribe to search results
0000IIE
Print
1. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
3. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1995
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
4. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Item Available