Successful marketing communications : a practical guide to planning and implementation

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Title:

Author:

Ace, Cathy.

ISBN:

9780750650274

Personal Author:

Ace, Cathy.

Publication Information:

Boston : Butterworth-Heinemann, 2001.

Physical Description:

ix, 210 p. ; 25 cm.

General Note:

Includes index.

"Published in association with the Chartered Institute of Marketing."

Subject Term:

Communication in marketing.

Added Corporate Author:

Chartered Institute of Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015692219	658.802 A173S 2001	1	Searching... Unknown
Searching... 1:MAIN	1:UNKNOWN	24693-2001	NO CONFIGURATION	1	Searching... Unknown

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

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