A study of brand memorability and engagement at the South African music festival Oppikoppi
Title:
A study of brand memorability and engagement at the South African music festival Oppikoppi
Author:
Agar, Gareth.
Personal Author:
Publication Information:
2015.
Physical Description:
51 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author: