Title:
The media economy
Author:
Albarran, Alan B.
ISBN:
9780415990455
9780415990462
Personal Author:
Publication Information:
New York : Routledge/Taylor & Francis, 2010.
Physical Description:
xi, 202 p. : ill. ; 23 cm.
Series:
Media management and economics series
Media management and economics series.
Contents:
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
Subject Term:
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1112/2010011613-b.html