Advertising creative : strategy, copy + design

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Title:

Author:

Altstiel, Tom.

ISBN:

9781412974912

Personal Author:

Altstiel, Tom.

Edition:

2nd ed.

Publication Information:

Los Angeles : SAGE, c2010.

Physical Description:

xx, 347 p. : ill. (chiefly col.) ; 28 cm.

General Note:

Rev. ed. of: Advertising strategy. c2006.

Contents:

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

Subject Term:

Advertising.

Added Author:

Grow, Jean.

Altstiel, Tom. Advertising strategy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025505120	659.1 A469A 2010	1	Searching... Unknown

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Summary

Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.