The fundamentals of graphic design

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Title:

Author:

Ambrose, Gavin.

ISBN:

9782940373826

Personal Author:

Ambrose, Gavin.

Publication Information:

Lausanne : AVA Pub./Academia, 2009.

Physical Description:

192 pages : color illustrations ; 24 cm.

Series:

AVA Academia, the environment of learning

AVA academia.

General Note:

Includes index.

Contents:

Graphic design as a discipline -- Influences and creative elements -- The graphic design process -- Delivering the message -- Procuring work -- The production process.

Abstract:

This title examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future.

Subject Term:

Graphic arts.

Added Author:

Harris, Paul, 1971-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000116102	741.6 AMB	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000037150	741.6 AMB	1	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000011155	741.6 AMB	1	Searching... Unknown
Searching... 1:VGPTA	1:GEN-BOOK	000148349	741.6 AMB	1	Searching... Unknown

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Summary

The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.