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1. 
Cover image for JMR, Journal of marketing research.
JMR, Journal of marketing research.
JMR, Journal of marketing research.
by 
American Marketing Association.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
4
Available: Copies:
2. 
Cover image for JMR, Journal of marketing research.
JMR, Journal of marketing research.
JMR, Journal of marketing research.
by 
American Marketing Association.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
4
Available: Copies:
3. 
Cover image for Journal of marketing.
Journal of marketing.
Journal of marketing.
by 
American Marketing Association.
Format: 
Electronic Resources
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
4
Available: Copies:
4. 
Cover image for Business-to-business market research
Business-to-business market research
by 
Block, Martin P., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing
Available: Copies:
5. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand
Available: Copies:
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