by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message
Limit Search Results
Narrowed by: