New product development : from initial idea to product management

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Title:

Author:

Annacchino, Marc A.

ISBN:

9780750677325

Personal Author:

Annacchino, Marc A.

Publication Information:

Amsterdam ; Boston, MA : Elsevier/Butterworth-Heinemann, 2003.

Physical Description:

xxxii, 567 p. : ill. ; 24 cm.

Contents:

1. The Business Objective -- 2. The Market Opportunity -- 3. Refinement of the Product Concept into a New Product and Business -- 4. The Product and Business Plan -- 5. Justifying a Program: The Accounting Viewpoint -- 6. Starting Out -- 7. Executing the Plan -- 8. Manufacturing Development -- 9. The Prelaunch Checklist: Setting Up the Organization -- 10. The Launch -- 11. The Pursuit -- 12. New Product Development Records Format -- App. A. Selected Product Development Efforts -- App. B. The Faster Changing World.

Subject Term:

New products -- Planning.

Product management.

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015743616	658.575 A613N 2003	1	Searching... Unknown

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Summary

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!