Title:
Strategic brand management : a European perspective
Author:
Keller, Kevin Lane, 1956-
ISBN:
9780273737872
Personal Author:
Edition:
2nd ed.
Publication Information:
Harlow, England : New York : Financial Times/Prentice Hall, ©2012.
Physical Description:
xxv, 940 pages : illustrations ; 25 cm
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA