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000IIE
Print
1. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy and the creative process -- Creative execution: art and copy -- Producing ads for print
Available: Copies:
2. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
Available: Copies:
3. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Execution: Art and Copy.
Available: Copies:
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