by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
strategy and the creative process -- Creative execution: art and copy -- Producing ads for print
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Execution: Art and Copy.
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