Search Results for Planning.

4 Results Found

0000IIE

Arens, William F.

Format:

Books

Publication Date

2008

Excerpt:

planning : top-down, bottom-up, and IMC -- Planning media strategy : finding links to the market

Available: Copies:

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

Available: Copies:

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8

Available: Copies:

	{displayName}	{count}
{error}