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Cover image for Predictably irrational : the hidden forces that shape our decisions
Predictably irrational : the hidden forces that shape our decisions
Predictably irrational : the hidden forces that shape our decisions
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
rational thought and that the reason for this is embedded in the very structure of our minds.
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