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Kotler, Philip.
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2016
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2016 2013
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Kotler, Philip.
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2012
Excerpt:
pt. 1. Defining Marketing and the Marketing Process -- pt. 2. Understanding the Marketplace and
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Kotler, Philip.
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Books
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2010
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2
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Kotler, Philip.
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2010
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2
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2008
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2006
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Kotler, Philip.
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Publication Date
2004
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2
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Kotler, Philip.
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2001
Excerpt:
-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in
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