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Principles of marketing : global and southern African perspectives

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

the complex marketing environment in Southern Africa. Academics from South African higher education

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

build customer relationships -- Analyzing the marketing environment -- Managing marketing information to

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

value and satisfaction -- Strategic planning and the marketing process -- The marketing environment

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