by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
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