Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales