Advertising on the Internet : how to get your message across on the World Wide Web

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Title:

Author:

Armstrong, Steven.

ISBN:

9780749431235

Personal Author:

Armstrong, Steven.

Edition:

2nd ed.

Publication Information:

London : Kogan Page, 2001.

Physical Description:

vi, 114 pages : illustrations ; 24 cm

General Note:

"First published in 1997, author: Neil Barrett."--Title page verso.

Abstract:

Armstrong aims to dispel some of the myths about the Internet and, in doing so, educate those professionals who are trying to master this new venue for promotion. He shows how to use the Web to deliver advertising to a relatively wealthy set of consumers.

Subject Term:

Internet advertising.

Internet advertising. (OCoLC)fst00977220

Added Author:

Barrett, Neil, 1962- Advertising on the Internet.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000020142	658.84 ARM	1	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000040152	658.84 ARM	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000060137	658.84 ARM	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000053036	658.84 ARM	1	Searching... Unknown

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Summary

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.