Public relations : the profession and the practice

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Title:

Public relations : the profession and the practice

Author:

Baskin, Otis.

ISBN:

9780071140324

Personal Author:

Edition:

4th ed.

Publication Information:

New York : McGraw-Hill, 1997.

Physical Description:

xv, 508 p. : ill.

Subject Term:

Public relations.

Public relations -- United States.

Added Author:

Aronoff, Craig.

Lattimore, Dan.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020397663	659.2 B315P 1997	1	Searching... Unknown

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Summary

Summary

This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession.

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