Marketing fundamentals, 2001-2002 :

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Title:

Marketing fundamentals, 2001-2002 :

Author:

Lancaster, Geoffrey.

ISBN:

9780750653053

Personal Author:

Lancaster, Geoffrey.

Publication Information:

Oxford : Butterworth-Heinemann, 2001.

Physical Description:

x, 374 p. ; 30 cm.

General Note:

"The official CIM coursebook"--cover.

Subject Term:

Added Author:

Added Corporate Author:

Chartered Institute of Marketing.

Copies:

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Summary

Summary

This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner.

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