The myth of the ethical consumer

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Title:

Author:

Devinney, Timothy M. (Timothy Michael), 1956-

ISBN:

9780521766944

9780521747554

Personal Author:

Devinney, Timothy M. (Timothy Michael), 1956-

Publication Information:

Cambridge ; New York : Cambridge University Press, 2010.

Physical Description:

xvii, 240 p. : ill. ; 23 cm. + 1 DVD-ROM

Contents:

Machine generated contents note: List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes.

Subject Term:

Consumption (Economics) -- Moral and ethical aspects.

Added Author:

Auger, Pat.

Eckhardt, Giana M.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:AV-EQUIP	33168025527025	174 D618M 2010	1	Searching... Unknown

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Summary

Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.