Strategic management and business policy globalization, innovation, and sustainability

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Title:

Author:

Bamford, Charles E. VerfasserIn.

ISBN:

9781292727424

Edition:

Sixteenth Edition, global edition.

Physical Description:

1 Band (verschiedene Seitenzählungen) Illustrationen, Diagramme

General Note:

Literaturangaben.

Abstract:

"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"

Subject Term:

Strategic planning.

Added Author:

Bamford, Charles E.

Hoffman, Alan N. 1954-

Wheelen, Thomas L. 1935-2011

Hunger, J. David 1941-2014

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000099901	658.4 BAM	1	Searching... Unknown

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Summary

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.