Social marketing : advances in research and theory

Select an Action

Title:

Author:

Basil, Debra Z.

ISBN:

9780789029652

Publication Information:

Binghamton, N.Y. : Best Business Books, c2007.

Physical Description:

xxi, 159 p. ; 23 cm.

General Note:

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."

"Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada [and] ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--P. xvii.

Subject Term:

Social marketing -- Study and teaching -- Congresses.

Social marketing -- Congresses.

Added Author:

Basil, Debra Z.

Wymer, Walter W.

Added Conference Author:

Social Marketing Advances in Research and Theory (SMART) Conference 2004.

Added Uniform Title:

Journal of nonprofit & public sector marketing.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038323.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023683176	658.8 B311S 2007	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.

Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data.

Topics in Social Marketing: Advances in Research and Theory include:
a case study on approaches to anti-doping behavior in sports
a case study reviewing the evolution of the Canadian Heritage anti-racism campaign
applying social marketing concepts to increase capacity of programs in a state health department
research into a recycling promotion technique
using Internet technology to study the impact of anti-smoking messages
issues involved in the voluntary change in behavior of automobile users
charity support behaviors

Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.