Cover image for Management : building competitive advantage
Management : building competitive advantage
Title:
Management : building competitive advantage
Author:
Bateman, Thomas S.
ISBN:
9780071154444
Personal Author:
Edition:
4th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©1999.
Physical Description:
1 volume (various pagings) : illustrations (some color) ; 29 cm
Abstract:
Although this revised edition of the text takes a traditional functional approach to management, it is organzied around four modern themes: cost, quality, speed and innovation.
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