A new brand world : 8 principles for achieving brand leadership in the 21st century

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Title:

Author:

Bedbury, Scott.

ISBN:

9780670030767

Personal Author:

Bedbury, Scott.

Publication Information:

New York : Viking, 2002.

Physical Description:

xix, 220 pages ; 25 cm

General Note:

Includes index.

Contents:

All aboard the brandwagon -- Cracking your brand's genetic code -- Building brandwidth -- Show some emotion -- Brand environmentalism -- Brand leadership -- Branding and the corporate Goliath -- Brand future.

Abstract:

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

Subject Term:

Brand name products.

New products -- Management.

Branding (Marketing)

Added Author:

Fenichell, Stephen.

Electronic Access:

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-d.html

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Summary

A handy pocket-sized atlas designed for those travelling around London on the Underground. Each tube station is included, along with mapping extending to one mile around showing details of places of interest. It simplifies the process of using the London Underground by listing and indexing all the street names and places of interest in central London to their nearest tube station. These streets and places are then referenced to a map centred on the tube station. The mapped area around each tube station extends to one mile so that all locations shown are within half a mile of the station and therefore within easy walking distance. This atlas contains detailed maps showing streets and important places within walking distance of the nearest tube station, exits from tube stations, tube stations are also colour coded to show connecting lines. It is secifically aimed at visitors who plan to travel by tube, showing all the places which can be easily visited on foot from each of the Underground stations.