Economics for business.

Select an Action

Title:

Author:

Begg, David.

ISBN:

9780077114510

Personal Author:

Begg, David.

Edition:

2. ed.

Publication Information:

London : Mcgraw-hill publishing co., 2007.

Physical Description:

380 p.

Contents:

Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market place Chapter 3: Firms in the market place Chapter 4: Markets in action Part III: Competition and profitability Chapter 5: Market structure and firm performance Chapter 6: Strategic rivalry Chapter 7: Growth strategies Chapter 8: Governing business Part IV: Domestic macroeconomics Chapter 9: Introduction to the macroeconomy Chapter 10: Measuring macroeconomic variables and policy issues Chapter 11: Economic stability and demand side policies Chapter 12: Supply side policies and economic growth Part V: Global economics Chapter 13: Exchange rates and the balance of payments Chapter 14: Globalization / Introduction Chapter 1.

Abstract:

Intended for business students, this book offers an introduction to economics. It demonstrates the relevance of applying economic principles to solve business problems, and explains the key economic theories within the context of modern business. It also covers auction theory, with reference to the impact of Internet auction sites such as e-bay.

Added Author:

Ward, Damian.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025440914	657.658 B416E 2007	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025475472	657.658 B416E 2007	2	Searching... Unknown

Bound With These Titles

On Order

Summary

Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems.